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UK Music Industry & Business

Carving Out the Underground: Dominic Athanassiou on Niche PR, Self-Starting, and the Future of Music Media

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As part of the ongoing Horizon series—an initiative designed to connect with the music industry’s current and emerging leaders to gather candid advice and deep insights into modern career trajectories—we sit down with Dominic Athanassiou. Five years ago, Athanassiou founded 3nation, a specialized public relations agency working across the music and technology sectors. Operating far … Read more

Emerging UK Artists

The Enduring Power of the Starting Grid: Why Racing Games Remain the Undisputed Titan of Interactive Entertainment

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EXECUTIVE OVERVIEW For decades, the digital landscape has transformed at a dizzying pace. Pixels have given way to photorealistic ray-tracing, text-based prompts have evolved into sprawling open-world simulations, and local couch multiplayer has been supplanted by hyper-connected global networks. Yet, amid this relentless technological evolution, one genre has remained remarkably immune to obsolescence: the racing … Read more

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