Harder, Better, Faster, Brick: Daft Punk and LEGO Announce Global Creative Partnership and Iconic ‘Alive 2007’ Set
Executive Overview In a monumental crossover that marries electronic music royalty with the world’s most famous interlocking plastic bricks, legendary French house duo Daft Punk and toy manufacturing giant LEGO Group have officially announced a multi-faceted global partnership. Spanning official retail products, immersive digital content, and boundary-pushing brand experiences, the collaboration aims to cement the … Read more


