The End of the External Feed: Why Major Brands Are Bringing the Endless Scroll Inside Their Own Walls
For nearly a decade, the digital marketing playbook was uniform: create short-form video content as "rented space." Brands produced snappy, vertical clips tailored for major social networks, chased whatever algorithmic format happened to dominate the zeitgeist that month, and crossed their fingers that viewers would be compelled to click a link, leave the platform, and … Read more
