Hyperpop’s Mainstream Renaissance: How Pupsies and “Misery” Charted a New Course for Digital-First Music
Executive Overview The intersection of internet subculture and mainstream chart success has long been a volatile, fast-moving landscape, but few movements have captured the modern zeitgeist quite like hyperpop. Emerging from the digital underground nearly a decade ago, the subgenre—characterized by its frenetic energy, lo-fi production, unvarnished emotional vulnerability, and DIY aesthetic—has continually teetered on … Read more
