Executive Overview On October 1, 2024, as Nigeria marked its sixty-sixth anniversary of independence against a backdrop of economic anxiety and socio-political fatigue, artist and producer Efi Cruise delivered an unsparing cultural artifact. Released via Bayside Records, his latest single, "Ojoro," is much more than a holiday release; it is a clinical diagnosis of the … Read more
Executive Overview On October 1, as Nigeria marked its sixty-sixth anniversary of independence, the traditional fanfare of national pride was met with a scathing, rhythm-driven reality check. While state broadcasters beamed images of politicians celebrating the milestone, Nigerian-born, UK-educated artist Efi Cruise dropped his latest musical protest: a blistering critique titled “Ojoro.” Released under the … Read more
Executive Overview As Nigeria marked its sixty-sixth anniversary of independence on October 1, the nation’s political elite engaged in their customary rituals: televised broadcasts filled with grandiloquent rhetoric about democracy, national unity, and economic progress. Yet, for millions of citizens grappling with soaring inflation, infrastructural decay, and systemic inequality, these high-minded speeches ring hollow. Enter … Read more
