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Music Technology & Gear

Universal Music Group and ElevenLabs Forge Landmark AI Licensing Partnership to Redefine Fan Co-Creation and Artist Compensation

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Executive Overview In a watershed moment for the intersection of artificial intelligence and the commercial music industry, Universal Music Group (UMG)—the world’s leading music conglomerate—has announced a multi-year strategic licensing agreement with ElevenLabs, a global leader in AI audio research and voice technology. This landmark alliance represents ElevenLabs’ very first partnership with a major music … Read more

UK Pop Music

Sweet Harmony and High Notes: Global Girl Group KATSEYE Sweetens Success with Hershey’s Creme Bars Campaign Amid Touring Trials

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Executive Overview In a strategic alignment of global pop culture and major consumer branding, international girl group KATSEYE has officially partnered with The Hershey Company to launch a brand-new lineup of Creme Bars: Salted Caramel and Affogato. The high-profile campaign, anchored by an imaginative commercial that reimagines the group’s signature “Pinky Up” gesture, underscores the … Read more

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